CNN —Not even a beer at the movies is spared from shrinkflation, alleges a lawsuit against Cinemark.
Waldrop then took the container home and measured it for himself, finding it only held 22 ounces, according to the lawsuit.
Rising prices seem to have boosted that revenue: Cinemark reported concession revenue for 2023 exceeded revenue in 2019 by 3%, even though movie attendance was 25% lower.
A 20-ounce drink at the Plano, Texas, Cinemark theater Waldrop visited costs $7.80 pre-tax, while a 24-ounce drink costs just $1 more, at $8.80.
“The 24 oz drink should provide a deal for consumers over the 20 oz drink’s price: $0.37 per ounce vs. $0.39 per ounce,” the lawsuit said.
Persons:
Shane Waldrop, Waldrop, overpaying, ” Jarrett Ellzey, Cinemark, ”, Pennsylvania Democratic Sen, Bob Casey, ” Ellzey, “, CNN’s Bryan Mena
Organizations:
CNN, Cinemark, Pennsylvania Democratic, Labor Department
Locations:
shrinkflation, Texas, Plano , Texas